Upon his arrival in Karachi, Falam was offered the position of a CEO, in an electronic media marketing company. He took the offer and stayed with the company for 3 months. Set the company up for a big launch, got it on it's feet and walked away bored and tired with his role as the CEO.

He then launched his own production house, called Industree Productions.

His idea was to make a one-window operation for clients who needed to hold an event, make a documentary, make a commercial or wanted to launch a product.

Within in one year the company was up and running successfully. Some of the great things the company did were:


The product launch of Nestle flavored coffee in Karachi.
(Mega concert)


The Nestle Milk pack show Karachi.
(Mega concert with broadcast coverage)


The Mobilink Music marathon.
(3 day music festival with the top most Pakistani pop stars, along with an extensive broadcast coverage)


Entertainment Zone
(a TV production filmed in the USA)

Falam is always busy in looking for more business opportunities. Currently in the pipeline are Telefilms, more TV shows and a TV drama serial. On the other front he is looking forward to establishing a computer software business and fashion business internationally.