Fakhr-e-Alam born under the sign of Capricorn on 19th January 1976 at Lahore, Pakistan.

Hobbies
Flying, Aero Modeling, Sky Diving, Scuba Diving and Collecting Aviation Memorabilia

Favorite Past Time
Watching movies and hanging out with friends

Favorite Sport
Cricket and Basketball

Favorite Color
Aquamarine

On the 19th January 1976, in the cultural capital of Pakistan, Lahore, the Alam family was blessed with a baby boy. Who was named by his grand parents Fakhr-e-Alam meaning 'Pride of the World'.

Fakhr-e-Alam spent his early childhood in Lahore, before moving to Islamabad. He did a lot of traveling right from the beginning as his father was in the Foreign Service.

He started his schooling in Islamabad, and then went to school in the USA, while his father was posted in the United States Congress. After a few years of U.S education and exposure he returned to Islamabad to finish his schooling.

His passion for acting and cricket took him to Lahore his birth city, where he started his college life at the prestigious Government College Lahore, which earned him the proud title of being called a RAVIAN. Government college Lahore also known as G.C had produced three former prime ministers, countless other politicians, beauracrats, scholars and intellectuals. But Fakhr-e-Alam was the first true celebrity, entertainer, actor and pop star from this prestigious institution.

In his college days he took great interest in poem readings, dramatics, debates and cricket. He was the vice captain of the college cricket team and one of the most popular students of his time in college. He earned a bachelors degree in Political Science, Economics and Journalism

While still in college, Fakhr-e-Alam had recorded and released his debut album, which was a mega hit and shot him straight to stardom. There has been no looking back ever since.

He is a successful young man. With 5 music albums, various endorsement deals, a successful experience in the restaurant business and an eye for identifying good business opportunity, he is indeed a star all the way.

He now resides in Karachi alone, but makes one day visits to his parents and younger brother in Islamabad. His father is still working for the government and his mother is now one of the most feared political journalists, while his brother has just started his college life.

As for him, he is busy like always, infact getting busier by the day. An ambitious and hard working person, he spends his spare time with his close friends. Spends his weekends flying planes and playing cricket.

He is titled as 'Pakistan's King of Rap and Hip Hop', 'The Peoples Man', 'The Wonder Boy' and what not.

Untamed energy, unmatched performance, unbelievable versatility, unbreakable spirit, unquestionable diversity, unbeatable communication skill, unknown phenomena and an unexplainable personality.

Fakhr-e-Alam now to be known as FALAM.

Fakhr-e-Alam is an extremely multi talented person. Not only does he have great capability and versatility in music, acting, TV hosting, but he is also a gifted, extremely sharp and aggressive businessman. In fact many people get intimidated by his killer business instinct, which leads to many strange and absolutely ridiculous rumors.
Fakhr-e-Alam says "People who don't know me, are usually afraid of me, in fact their fear leads them into making these crazy stories about me which are absolutely not true. It is true that I am very business minded, and I feel if there is a good and honest opportunity to make money or gain some kind of profit, then that opportunity must be ceased and benefit must be drawn. But that does not make me a dangerous or bad person. I am very clear and focused about what I want, and I work for it. By the grace of the Almighty I am very blessed, I usually get what I want, but never without hard work, dedication, persistence and skill. Everyone has the right to earn better things in life."

This young man can identify a good business very quickly. He learns the tricks of the trade very quickly and is always willing to learn more. He is loaded with ideas, and many people turn to him for advice on their businesses. He is a quick decision maker and is never afraid of the competition. Falam has done various businesses along with his hectic showbiz career.



MILLENNIUM CAFÉ

Millennium Café was Pakistan's first entertainment café. Located in the heart of Lahore, this was Fakhr-e-Alam's brainchild. Falam teamed up with a family friend in the USA, Mr.Farooq Mallick.

Falam brought the contacts, marketing skills, glamour and capital, while his partner brought the great recipes.

Millennium Café hosted a number of fashion shows, concerts and events. It was the most popular hang out with the young and old alike. After running the café for 2 years successfully, Falam sold the café and moved to Karachi.


INDUSTREE PRODUCTIONS

Upon his arrival in Karachi, Falam was offered the position of a CEO, in an electronic media marketing company. He took the offer and stayed with the company for 3 months. Set the company up for a big launch, got it on it's feet and walked away bored and tired with his role as the CEO.

He then launched his own production house, called Industree Productions.

His idea was to make a one-window operation for clients who needed to hold an event, make a documentary, make a commercial or wanted to launch a product.

Within in one year the company was up and running successfully. Some of the great things the company did were:


The product launch of Nestle flavored coffee in Karachi.
(Mega concert)


The Nestle Milk pack show Karachi.
(Mega concert with broadcast coverage)


The Mobilink Music marathon.
(3 day music festival with the top most Pakistani pop stars, along with an extensive broadcast coverage)


Entertainment Zone
(a TV production filmed in the USA)

Falam is always busy in looking for more business opportunities. Currently in the pipeline are Telefilms, more TV shows and a TV drama serial. On the other front he is looking forward to establishing a computer software business and fashion business internationally.